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Fuel Retail


1. Campaign Management:

Connect your marketing teams directly with your customers. Get personal campaign management, as well as the ability to conduct A/B tests and make changes with the click of a button.

Customer Engagement

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2. Loyalty Program Management:

 Picafuel’s diverse program management tools let your customers collect and redeem loyalty benefits at the shop and the fuel station. Apply different loyalty rules per campaign, account, location and more, and easily integrate existing loyalty programs.

3. Mobile App:

Improve the customer experience at the fuel station with our comprehensive mobile application.

4. Communication

Enable platform users and customers to interact as efficiently and smoothly as possible. Set up customizable, automated alerts as needed for your business.

5. Customer Relationship Management:

 Picafuel replaces the need for a separate CRM. The platform gives managers easy-to-use tools for accessing valuable data insights and enhancing management capabilities.



1. Mobile Refueling:

Picafuel’s simple and secure refueling app eliminates the hassle of hardware, such as fuel cards, payment terminals or any vehicle/station identification systems.

2. Network Management:

 Fuel retailers can manage all network preferences from one place with advanced network administration tools. Present the data you want to drivers and fleet managers.

3. Station Management:

Station managers get a host of simple tools specifically designed for streamlining operations. They also allow station managers to easily integrate other facilities at the fuel station, like convenience stores, car washes and more.

4. Billing Module:

Automate your billing process with Picafuel’s billing module, which connects the B2B fleet business, ERP system and station reimbursement process for you. Plus, transactional disputes can be settled quickly and easily, with all actions logged in the system.

5. Authorization Server:

Automatically take all your business rules into account before approving any transaction with our best-in-class transaction authorization server. You can approve transactions in the fuel station and the shop using several different identification means.

6. Fleet Management:

Take advantage of Picafuel’s dedicated tool for managing and communicating with fleet drivers and issuers. Track and analyze transactions, generate custom reports, create specific restrictions and easily onboard new vehicles.

7. Fraud Prevention:

Set and apply your custom business rules to any transaction deemed as “suspicious” with Picafuel’s unique AI and computer vision-based fraud prevention module.

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